Wealthsimple gold

A campaign designed to launch Wealthsimple's new gold trading product and physical gold coins.

/ art direction
/ design
launch animation

We partnered with Tendril to create an animated film to introduce gold at the 'Wealthsimple Presents' keynote event and on social. We also created a series of renderings of the two gold coins for use throughout the app and website.

Paid social ads
organic social

We also created an Instagram carousel walking through the history of gold and its longevity as an investment, with animations by James Kerr.

executive creative director
creative director
art director/designer
3d/motion
illustration
photo art direction
photography
jacob weinstein
frank augugliaro
will cuthbert