McDonald's value campaign
A campaign for McDonald's Canada's refreshed value menu. Most QSR's focus just on price in this category but we wanted to embrace McDonald's iconic nature, and role in people's lives by celebrating the moments where these items play a small part.
design
We created a series of animate icons and title lockups for each TV spot, as well as for more product focused ads on social. Each headline and icon pairing focused on an iconic McDonald's moment.
tv spots
art director
copywriter
ecd
cd
directors
production
will cuthbert
michael mehrasa
jason hill
leilah ambrose
that jam
feels like home